Denver SEO – Local Search Marketing

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Not a day goes by that you don’t see site owners commenting on how their site is not being indexed or they are unable to get any traffic.

With all the seemingly endless steps to getting traffic I thought I’d outline one simple strategy that I use to get  these things accomplished with as little effort as possible.

The traffic strategy I’m going to outline involves syndicating the RSS feed from your blog. If your not familiar with RSS feeds and how they work you might want to check out this blog post from Kevin at Blog Traffic Exchange – What is an RSS Feed and Why Syndicate Your Blog?

I’ve sketched out a simple drawing of how the flow of the tactic works.

Lets get started -

Wordpess Blog

It is no secret that the Wordpress CMS (blog) is by far the most powerful platform on the web today. Not only is it easy to install and use, the search engines absolutely love the structure of the software.

How to install Wordpress Using Fantastico

Before you start using Wordpress to spearhead this traffic strategy there is one thing that you need to have setup. I’m not going to get into all the plugins that are used with the platform for deep linking and SEO rather I’m going to just focus on one plugin – the RSS footer plugin.

What you need:

Download the RSS footer plugin

Why Use it:

• To protect your syndicated content

There are a lot of people who setup sites that get all their content from RSS feeds. This is what is known as scraping. Basically they are too lazy to create their own content so they steal yours.

Benefits:

• Embeds a link to your site into the feed
• Tells the search engines that the content originated from you

FriendFeed.com

Recently purchased by FaceBook

Benefits:

• Ability to aggregate and syndicate multiple RSS feeds
• Gain friends and followers
• Links directly to content

How to use: (2 steps)

Step 1- Setup services

1. Subscribe to your blogs RSS Feed
2. Subscribe to your Google Reader Feed
3. Subscribe to your Twitter feed

Step 2- Advanced Twitter settings

MyBlogLog.com

This web property is owned by Yahoo and has been around for years.

Benefits:

• Friends
• Hard codes content into Yahoo/Bing
• Ability to aggregate and syndicate multiple RSS feeds

How to use:

1. Subscribe to your Friendfeed RSS
2. Subscribe to your Google Reader RSS

Twitter.com

Benefits:

• Real human traffic
• Friends
• Re-tweets

No further explanation is really needed here. If don’t know about Twitter yet then you must be living under a rock.

Google Reader

This little gem has more power than you could even imagine and the fact is you hear very little about.

I’m only going to use one little part of this truly remarkable application – Shared items.  You can view my shared items to see what the page looks like.

Benefits:

• Strips any nofollow attributes
• Uses the title as anchor text
• Directly hard codes the link into Goggles index
• *Wave to the future

How to use it:

1. Occasionally share one of your own posts
2. Share at least on item from your subscribed list everyday

Learn more about the reader here – How to Use Google Reader

The outline above is a very simple process that anyone can incorporate into their traffic strategy. It will take about 30 minutes to setup everything.

Once this is setup the one piece of content you create on your blog will be posted on Friendfeed, MyBlogLog and Twitter automatically. Also any content that you share from Google reader will be posted to all three without duplicate postings.

There are no promises of huge traffic here. Rather a simple promise – if you do everything that is outline above all of your content WILL get indexed (fast), you will gain new friends and get traffic.

Tell your friends, Tell your colleagues, Tell a SMB...