Tag Archives: yahoo

Yahoo Search Marketing Leads the Way in Customer Service

When is the last time you setup an advertising campaign with Google Adwords only to have the ad declined?
Well, I can say I’ve run across this almost every week for the past 2 year!
This really drives me nuts because you don’t know a) why the ad was declined  b) let alone how to fix it [...]

Top 5 Ranking Factors for Local Search

Being a  reasonably dedicated student of local search marketing I’m always on the look out for the straight skinny on search marketing and improving rankings at the local level.
Over the weekend I had a chance to  read David Mihm’s results from his 2009 Local Search Ranking Factors survey that was conducted in May 2009 with  [...]

Yahoo Local Listings

Although most people are using Google for local search a lot of people do use Yahoo to find local business in their area. Yahoo does a fairly decent job of integrating local listing into the regular search results but it’s not as fluid as Google and there are differences on how the 2 search engines [...]