These tips should only be implemented after extensive keyword testing has been done. PPC  is the only way I have found to find the keywords that are worth optimizing for. Nothing is worse than SEO’ing for keywords that do not delivery the intended results. Until your keywords have been tested you don’t have anything concrete that proves whether a keyword will actually bring sales to your site. You don’t want just traffic, you want sales!

There are several advantage of SEO . The first thing to note is it’s free, unlike PPC where you have to pay every time someone visits your site. Being listed in the organic search results could also attract more visitors to your site than a  paid listings.  Believe it or not most people are not inclined to click on ads. They prefer to click on natural search results especially if the title of the link is written with the human, not the search engine, in mind.

There are downsides to SEO though. The search engines are constantly changing their algorithms which means you need to stay up-to-date on what changes are taking place with the search engines to stay competitive. But all is not lost. By following these basic tips below, you’ll stand a much better chance of being listed in the top 10 results for your keywords .

Title tag

The search engines place great emphasis on the <title> tag; it tells them what the web pages topic is about. Place your keywords at the start of the title tag for best results but remember; write the with the human in mind. Google will only read the first 60 characters of the title so don’t try to write a small paragraph here. This does more harm than good.

Meta Description

Over the past few years many people who give advice on SEO tell you that the meta description tag <meta name=“description”> is worthless. They are of the thinking that Google is just going to pull the description it wants from the page. Well, I’m here to tell you they are dead wrong. Sure, if you don’t have a description Google will pull something, but it’s usually not what you want. On several occasions I’ve seen Google mangle the description of a page by combing two different parts of a page into the description tag. Make sure your description contains your keywords, is unique;  keep it to 150 characters or less.

Meta Keyword

Google overlooks the meta keyword tag <meta name=“keywords”>, but Yahoo and MSN still read them. So spend a few minutes putting your keywords in keyword meta to add to your search engine authority. Don’t go crazy stuffing keywords here. Adding 3 or 4 main keywords is all you need. If your building landing pages for a ppc campaign the meta keyword can play an integral role in Google’s quality score for the ad.

( H1 tags, H2 tags)

The search engines place great emphasis on words between headings (<H1>, <H2>) so it would be a smart idea to have your keywords placed within them. Just make sure that the keywords are suitable to the content and you’re not stuffing them.

Page name

Having your keywords in your page name will help the search engines determine what the page is about. For example, if you page is about “nail polish colors,” your page name should look like this: http://yoursite.com/nail-polish-colors.htm.

Making sure your pages have all of these elements will increase your ability of getting listed on the first page ( top 10) of search results for your targeted keywords.

Best of luck to your SEO efforts!

Post from: Denver SEO - Local Search Expert

Search Engine Optimization:Tips For Domination