Keyword Research

• Tier 1
• Tier 2
• Long Tail
• Stemming
• Plurals
• Derivatives
• Voodoo (LSI)

Onpage

• Title Tag
• Meta Tag
• Keyword Density
• Style Sheet Emphasis
• Link Text
• First Link Priority
• No Follow

Offpage

• Keyword Targeting
• Link Text
• Authority Linking
• Page Rank Sculpting

Link Building

• Social Sites
• Authority Sites
• Directories
• Press Releases
• Syndicated Content
• Article Distribution
• Multi-Media Distribution

Competitive Analysis

• Trends
• Spying
• Market Data

Site Structure

• No Follow
• Silos
• Theme Vectoring
• Interactivity

Content

• Uniqueness
• Informational
• Descriptions of Product
• Category Assignment
• Usability Balance

Source: MindMapOfUltimateWoe via Andy Jenkin’s Blog – Irreverence Rebellion and interweb marketing

The next time somebody says you just need a few keywords and incoming links think of this list and ask yourself if the person who Tweet’d “bold your keywords” really has a clue about SE algorithms and the many, many things that solidify top ranking.

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