The searcher is a strange beast. You’d be very surprised by what search terms a person types in to the search engines. It’s usually not what your thinking when promoting your blue widget. More times than not you will find your market is using long tail phrases like “freaky custom blue widget” or “custom blue freaky widget” to find what they are looking for.

To help you understand why and, more importantly,  how to identify keywords your market is using to find businesses like yours here are a couple of great resources that give you  better understand of  how to zero in on what the customer is searching plus 7 research tips that can help you to be quickly found by your target market.

Keyword Research – Connecting With Your Target Audience

Keyword research is a vitally important part of your web site’s marketing, whether you are running pay-per-click (PPC) ads, optimizing your website, or launching an off-page SEO campaign In fact, proper keyword research should be the …

Keyword Research

It’s just I don’t know how to introduce something as incredibly dry and just as equally dull as keyword research. In fact you’re probably going to learn more interesting things by actually watching Anchorman. …

7 Secrets to Successful Keyword Research

The quickest way to gain that insight is by conducting research on possible keywords they use. However, so many of my clients conduct only very basic keyword research and miss many keywords because they don’t really delve into the …

Post from: Denver SEO - Local Search Expert

Keyword Research

Lately Google has been releasing a huge number of really great keyword resources and one of them is Google’s Search-based Keyword Tool that they’ve made widely available to more users in the last few months. This tool can be used to provide keyword ideas based on past Google search queries to identify additional keywords that might be relevant to your market.

After reading through the help files on the tool it’s clearly designed to aid website owners who run advertising campaigns with Adwords to help identify keywords that they may be missing in their ad campaign.

With access to the actual terms your potential customers are using when they search Google for your products or service in your region, you may have a better chance of reaching your target audience.

I could think of a few more  really cool ways to use this tool; like creating a list of keywords or keyword phrases that are relevant and popular for a particular site/topic. The tool also returns up to 800 long tail keyword results that can be very helpful in finding high traffic, low competition keyword phrases in your market.

Good keyword hunting!

Post from: Denver SEO - Local Search Expert

Mining For Additional Keywords With Google SKTool