Localize those PPC efforts

There are various ways of utilizing geographic modifiers for your paid search. It can include using your city, county, etc. as a keyword or targeting your geographic area in your campaign settings. One of Google’s newer features, local ad extensions, can play a huge roll in the success of these localized campaigns. If you’re not all that familiar with it, it’s definitely worth knowing about.

A local ad extension is additional information, typically your address, which Google can show along with your ads. It’s a simple option that you can turn on within your campaign settings. The extensions can show in Google and any of their properties, including Google Maps and search results. So while maintaining your settings, these ads will also have a physical address that pops up when a searcher is close to you geographically. This does not replace regional or other geographic targeting for AdWords, but it’s a great way to target your local business and get more visitors not only to your website, but to your location as well! Having additional information will draw people’s attention to your ad. There is no price difference for using ad extensions with your ads, so feel free to experiment.

We know it’s important to target your landing pages as well, and in the local space, it’s a good idea to include your address on the landing page. Make sure that your landing page is very localized considering that continuity of content is extremely important, particularly for local searches. It helps build trust and reiterates your location while expanding on your offer.

There are many options for success with local PPC. You could try including your city name with your keyword along with geographic targeting in your settings, and then try with and without ad extensions. Then, try the reverse! Experiment with different variables and discover what works best for your business. Achieving successful results doesn’t happen over night, and there’s no fast rule to follow. The best way to get it going is to try all the opportunities at your disposal – you never know what you might find!

Emily Thompson is the Online Marketing Coordinator for Kutenda Internet Marketing Software . Kutenda offers software and services for small businesses to succeed in online marketing and grow their business.

Post from: Denver SEO - Local Search Enthusiast

Google Local Ad Extensions: The Power of Localized PPC

In the spirit of the extending the Freeline I wanted to share with you a online keyword tool (one of many) that will take a 3hr job and turn it into 5 minutes job.

Where to start

You can  use this local keyword generator to create key phrases that target your local market.

Basically, when your are generating keywords and phrases that target your market you want to use what is called a key modifier. In the case of a local area you would use the city(s), state and zip code(s).

Step 1: Enter your zip code, radius, core keywords and phrases:

So for example lets say your core keywords are apartment mover, apartment movers, apartment moving and your geographical area is in Denver.

Step 2: Set the parameters for your report:

You can define city, state name, state abbreviation and reverse the report to reflect location keyword or keyword location. Don’t forget to use other modifiers such as uptown, downtown, crosstown, etc. that are common in your area.

The results

As you can see the tool will give you all local areas around you specified by the radius (miles) you entered in step one.  The list generated for just these three terms contained 1800 key phrases.

What to do next

Once you have gotten your list together, head off to a traffic estimator tool and dig deeper to see if there is actually any traffic, according to Google, for your terms.

Tip: Surround your keywords with quotes when looking for estimated traffic numbers.

To your SEO success!

Post from: Denver SEO - Local Search Enthusiast

Generating Keywords Targeted To Your Local Area