Google local is a fantastic service and has become even more important due to the recent inclusion of local search mixed in with web (organic) results.
To see what I’m talking about go to Google and type in a competitive “core” keyword or phrase, “mexican restaurant”, into the search box and examine the results that were found. Chances are you will see local search results for your geographical area, in either the 1st position or around 4th position. These results are extracted from Google’s Local Business Center data which allows business owners to add their business to Local Search.
There is another way to get into the search results , not only in local search but organic search, and be identified as a local business. All you have to do to rank well in local search results is to have your city, state and zip code on every page on your site. Google’s spiders will find this and identify you as local business and drop you right into the search results.
The best place to do this would be in the footer of your site. If you use a content management system like the Wordpress platform I use here on this blog then changing every page is a piece of cake. Simply edit the footer.php file , add your local modifiers into the code and save the file. If you are not tech savvy and are using a web designner to manage your site for you, make sure he/she adds your local information to every page of your site.
See you on Google.
Tell your friends, Tell your colleagues, Tell a SMB...
