Returning from an extended weekend I felt the need to do a little catch up as I defiantly missed my office and my beloved Net. While browsing a site that I belong to I found a great video post from the Google Search Quality Team doing website reviews.
There is a solid hour of the teams views on search engine optimization do’s and don’t so make sure to grab pen, paper and your favorite beverage before you get started.
As usually I’ve broken down the video in to segments and listed them below allowing your to drill down on the topics of interest.
1:00 – Using static html links in conjunction with embedded navigation
9:00 – Bolding text and keyword density hog wash
13:58 – OMG, my site has been hacked! What do I do?
18:34 – Using good link description
22:30 – Spam: envelope pages, shadow domains, door way pages
25:00 – Keep it simple stupid
28:50 - Page Rank, nofollow and internal pages
32:14 – What is this site about? Making your site more professional looking
35:57 – non www or www, using redirects and splitting PR.
Here’s a link to the Firefox extension mentioned – wire tap your own website – livehttpheaders
45:20 – Researching a domain name before you buy it
48:25 – Small image or large?
50:07 – Ranking with videos
52:41 – The pitfalls of Flash. PDF’s versus html
55:17 – Factors that help Google index and rank pages
