Do you have a do-it-yourself mentality?
I certainly do.
After leaving the corporate world in 1997 and starting my first business I didn’t have my usual endless disposal of resources that I enjoyed with a large company. I quickly learned that if I wanted something done I had to do-it-myself.
I can tell you that it was pretty tough in the beginning but once I knew (educated myself) what to do it became second nature to me. I took classes and constantly keep up-to-date with what is going on.
With the immense growth of Internet and the experts sharing their knowledge, online advertising has become much more do-able for small business.
With that said I found a great post by David Mihm highlighting some great low-cost steps for doing your own SEO.
He lends some great advice on learning the basics of search marketing, finding out what your customers are searching, setting up a web presences, submitting it to local search engines and tracking and analyze your results.
My #1 piece of advice I give to my friends and fellow business owners is to learn what you can. Even if you don’t want to do your own search engine optimization it’s worth your time to educate yourself about search marketing and whats involved so that when you are talking to a SEO firm you have a good idea of the process of search marketing before you begin the conversation.
Tell your friends, Tell your colleagues, Tell a SMB...
