Lately Google has been releasing a huge number of really great keyword resources and one of them is Google’s Search-based Keyword Tool that they’ve made widely available to more users in the last few months. This tool can be used to provide keyword ideas based on past Google search queries to identify additional keywords that might be relevant to your market.
After reading through the help files on the tool it’s clearly designed to aid website owners who run advertising campaigns with Adwords to help identify keywords that they may be missing in their ad campaign.
With access to the actual terms your potential customers are using when they search Google for your products or service in your region, you may have a better chance of reaching your target audience.
I could think of a few more really cool ways to use this tool; like creating a list of keywords or keyword phrases that are relevant and popular for a particular site/topic. The tool also returns up to 800 long tail keyword results that can be very helpful in finding high traffic, low competition keyword phrases in your market.
Good keyword hunting!
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