December 5, 2010 – 12:36 am
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Whether you’re a local contractor, cosmetic surgeon, chiropractor, dentist, lawyer, or run a physique shop local search marketing is essential in the event you want to increase your client or customer base inside a targeted geographical area. It could be a town, parts of a big city or a few surrounding towns.
Here are few suggestions that can help improve your online exposure and get you website visitors and clients walking in the doors.
Videos
Brief instructional videos can be very powerful in attracting new clients and driving visitors to your website
- Create short one or 2 minute videos
- Post videos on YouTube.
- Posting three to five per month will improve your traffic
Becoming a Local Resource
Become a useful resource for your community. Provide real help, advice and helpful resources. Become the go-to person in your business field.
- Make sure the content you provide brings quality info to the reader
Reviews
Positive reviews that appear on Google Maps can be a huge boost to local search marketing efforts.
- Ask clients to add a review of your company/services on Google
Implementing any of these strategies will significantly increase your web presense.
October 3, 2010 – 3:47 pm
Google’s sktool will soon be replaced by the updated keyword tool they have been developing over the past year.
Feeding off the momentum of improvements we’ve made over the past year in AdWords, we recently released beta versions of the updated Keyword and Placement Tools.
We’ve maintained the core functionality of these tools, but have added some new features that we hope will make them more useful for you. If you use English as your AdWords interface language you may have noticed that you already have access to these tools, and availability to all English advertisers as well as other languages will be rolling out over the next few weeks
source: Updated Keyword and Placement Tools
September 24, 2010 – 11:39 pm
This post is via The Steve Rubel Stream
Google today launched an ambitious effort to speed up searching. But what they really did is kill SEO.
Google says:
“Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.”
The most important consideration for marketers or anyone who creates content, however, is in the bullets…
“Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.”
