Every small business owner loves local SEO success, because the traffic you get is laser targeted…and…it’s free! The problem is, that no one really knows how Google decides where to rank your site and when it will show up. Any SEO expert that tells you that they know exactly how Google’s ranking works and/or guarantees that you’ll get into the top spots (for a fee, of course) and stay there, is being less than truthful. The fact is no one knows, except the search engines, how the algorithms work.
Local business owners have big challenges when it comes to search optimization:
- Often, Google doesn’t even know their site exists (this is VERY common)
- Even if Google does know about their site, it never shows up in search engine listings.
- Even if their site does show up in some kind of search, it’s hardly ever the “keyword phrase” that the owner would like.
- Even if the owner could dictate to Google what keywords to show their site for, most business owners don’t know which words and phrases are the money makers!
Even with the grim outline above, there are proven techniques that you can employ to get your site into the top of the listings fast and it’s easier to achieve than you think.
What is your biggest question, problem or obstacle you have with your local search marketing?
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