- Image by lambo via Flickr
Search engines take numerous variables into consideration when displaying websites inside their natural search results depending on the search terms you use.
Backlinks are just one of these many factors.
Unfortunately only a small number of people,who are sworn to secrecy, know the complete algorithm that is used. This makes it real tough to know what links are worth perusing that would benefit your domain the most.
And alas not all search engines are created equal. Even though there might be some aspects of the algorithm that are comparable to say Google, Yahoo and Bing have their own ’secret sauce’ whenever figuring out rankings.
Things such as the domain age, quality of content, the actual domain name, and on and on establish where your website falls whenever people do a search.
Backlinks play a huge, but not fully known, roll in driving a ton of visitors to your website and in many cases it helps with SEO. Plus it gets you traffic from the sites you are receiving backlinks from.
If you would like to drive top quality traffic to your web site – you need backlinks. Lots of them. And if you want to be found in the search engines for short and long-tail keywords, you need backlinks from several other websites using those words as anchor text that link back to the web page you’re trying to rank for.
Don’t make the error that many people do – and that’s just focusing on building backlinks to their home page. They are missing out on a great deal extra traffic!
Don’t just build links to your home page for the main keyword(s) you’re targeting, but dig deeper and get backlinks for longer-tail keywords you’re targeting within a blog post or an individual page on your website.
Tell your friends, Tell your colleagues, Tell a SMB...
