Google’s Speed Ranking Factor

BMW 520d speedometer
Image by storem via Flickr

There has been a lot of speculation going on over Google’s announcement late in 2009 that load times of a page will become a relevant factor in ranking web pages.

If you haven’t heard all the scuttle-butt the articles below should get you up to speed.

Page Speed May Become a Ranking Factor in 2010
I would say that based on Matt’s comments it is probably fair to assume that Google will indeed begin taking page speed into consideration as a ranking factor, although he doesn’t come right out and say that they definitely will. …

Will Google Make Page Speed a Ranking Factor
Google is obsessed with speed. A tremendous amount of corporate energy is being put into initiatives to speed up the web. Googles Lets make the web…

What do you think? Is speed really a factor when it comes to rankings?

I personally don’t think so. With unique content and link building factors being the bread and butter of “true’ results I find it hard to believe that the load time of a page will have any real effect on the serp’s.

Worried about your load time?

GTmetrix – A New Tool For Google’s Speed Factor
GTmetrix is a free tool that provides in depth information on the speed of pages on your site and what you can do to improve load time.

Sure, page speed plays a role and is important when it comes to the user’s experience but when it comes to displaying relevant search results speed is not a factor.

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