Paid Search Advertising offers one of the quickest ways to get targeted traffic to your site. In a recent study by Engine Ready, they found that paid search traffic converted at a 54% higher rate than organic! The opportunity is clear- but as a small business, it can prove difficult and sometimes unfeasible [...]
Category Archives: Local Search
Guest Author On Local Sites
February 22, 2010 – 4:13 pm
Local sites are considered by many to be a crucial part of local search optimization in 2010.
I myself am a firm believer that truly local sites, my fellow neighbors and businesses, can rank better in the local search arena than the national and local directories if they focus on creating targeted content and getting targeted [...]
Ranking Locally: Optimizing for the 10 Pack
December 18, 2009 – 6:02 pm
This is a guest post by Jerry McGovern, a content strategist for Acquisio, a company that develops PPC management software and advanced bid management tools.
As more consumers go online and use major search engines to find local businesses, local merchants have to supplement their advertising strategy. While it used to be enough to take out [...]
