Denver SEO - Local Search Marketing » Google

Misconceptions, Consolidated SERP’s Shake Up

Greg — Sun, 12 Dec 2010 00:13:34 +0000

Did you know that 73% of all online activity is related to local content?

As a small business owner competing in your local market you should be aware that Google now determines the searchers location and provides the local search results regardless of their search query. This action has pushed business listing in Google prominently front and center.

But is this a good thing or a bad thing?

The Pros and Cons of Google’s New Local SERP

With Google’s new local SERP, sites that already perform well in both organic and local search results perform even better. The new consolidated SERP helps push a page’s ranking up a notch or two. A business’s Places page should then be …

Expert Interview on Local Search with Chris Silver Smith

With all of the changes recently rolled by Google in November 2010, It is now more important than ever to pay attention to local search marketing and to have a plan for your local business. I was also thrilled to have the opportunity to …

3 Misconceptions About Google Places & SEO

But, in smaller cities and/or less competitive industries, it was always possible to show up in the 7-pack or 3-pack of local results. That has not changed in the new Google Places. If you do enough searches outside the major cities, …

Post from: Denver SEO - Local Search Enthusiast

Misconceptions, Consolidated SERP’s Shake Up

Google Places, Spam, Edits and More

Greg — Mon, 06 Dec 2010 23:43:02 +0000

If you’re a small business and you want to get to the first page of Google’s results then without a doubt Google Places is the vehicle of choice. This is primarily due to the fact that the good folks at Google , for some reason, have elected to show search results for local business front and center. By this I mean almost an entire page of business listing!

Google Places Search – 8, 9 or More Local Results to a Page

It appears that Google is willing to fill the results page with local Places Search results if they are in fact the most relevant results on a given.

Mobile search makes your Google Places listing more important

You’ve seen the commercials, or perhaps even done it yourself. You’re out and about, suddenly remember you need to pickup flowers for your Mother’s birthday.

Google Places Cracking Down on Spam

Many local businesses, and those involved in local search marketing, have criticized Google for the amount of spam in Google Places (formerly Local Business Listings). Google has addressed these concerns by introducing new Google Places …

Now available with Google Apps: Google Places – Google Small Business

Google Places offers business owners a free and easy way to make sure that potential customers can find their business when searching online at Google.com and in Google Maps, both from desktops and mobile devices…

Google Places Now Verifying “Edits” With Owners

Google is now verifying, when they can, edits made to the Google Maps Places database.

Make sure that your listing is playing by the rules. Learn more about Goolge Places Quality Guidelines for more details on managing your listing.

Post from: Denver SEO - Local Search Enthusiast

Google Places, Spam, Edits and More

Search Based Keyword Tool Discontinued Soon

Greg — Sun, 03 Oct 2010 21:47:03 +0000

Google’s sktool will soon be replaced by the updated keyword tool they have been developing over the past year.

Feeding off the momentum of improvements we’ve made over the past year in AdWords, we recently released beta versions of the updated Keyword and Placement Tools.

We’ve maintained the core functionality of these tools, but have added some new features that we hope will make them more useful for you. If you use English as your AdWords interface language you may have noticed that you already have access to these tools, and availability to all English advertisers as well as other languages will be rolling out over the next few weeks

source: Updated Keyword and Placement Tools

Post from: Denver SEO - Local Search Enthusiast

Search Based Keyword Tool Discontinued Soon

Google Instant Search Makes SEO Pointless

Greg — Sat, 25 Sep 2010 05:39:47 +0000

This post is via The Steve Rubel Stream

Google today launched an ambitious effort to speed up searching. But what they really did is kill SEO.

Google says:

“Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.”

The most important consideration for marketers or anyone who creates content, however, is in the bullets…

“Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.”

Post from: Denver SEO - Local Search Enthusiast

Google Instant Search Makes SEO Pointless

Local Search Stories

Greg — Wed, 05 May 2010 00:45:17 +0000

Cathy Rhulloda created this using the Google Search Stories video creator on YouTube.

Post from: Denver SEO - Local Search Enthusiast

Local Search Stories

Using Google Buzz To Market Your Business

Greg — Sat, 01 May 2010 21:39:59 +0000

Google Buzz is one of the social tools that you can actually use for marketing your business with real-time results.

Ummmmmm..ribs.

I heard a new phrase today. Google Social Algorithm. I’ve actually heard this phrase tossed for for awhile but it’s beginning to be uttered more frequently.

I heard a similar phrase the other day. Influence Engines

Both are described as leveraging social medias direct influence on search engine rankings.

Fine read from Brain Horn on Google Buzz..

How to Use Google Buzz to Market Your Local Business
Everyone in the Search Engine Optimization (SEO) and Social Media Marketing (SMM) worlds are talking about the new social media service Google Buzz.

Post from: Denver SEO - Local Search Enthusiast

Using Google Buzz To Market Your Business

Google Buzz Jumping

Greg — Mon, 15 Feb 2010 18:11:31 +0000

Well it took less than 4 days to start seeing junk showing up in Buzz. Here’s an example of a weigh loss store buzz jumping a WordPress buzz from someone I follow

And of course wouldn’t you know it – the users Google profile is a junk junction.

An here’s a kicker…the users Google profile ask: Something I still can’t find on Google
Answer- friendship

Well with a profile like this and jumping buzz post it really smells like spam to me…and to tell you the truth I don’t make friends with “spammers”

I’m going to have to learn a ton about Google Buzz, but I’m to so sure how to contrl buzz jumpers like this.

Any thoughts?

Post from: Denver SEO - Local Search Enthusiast

Google Buzz Jumping

Google’s Speed Ranking Factor

Greg — Thu, 04 Feb 2010 13:50:30 +0000

: Image by storem via Flickr

There has been a lot of speculation going on over Google’s announcement late in 2009 that load times of a page will become a relevant factor in ranking web pages.

If you haven’t heard all the scuttle-butt the articles below should get you up to speed.

Page Speed May Become a Ranking Factor in 2010
I would say that based on Matt’s comments it is probably fair to assume that Google will indeed begin taking page speed into consideration as a ranking factor, although he doesn’t come right out and say that they definitely will. …

Will Google Make Page Speed a Ranking Factor
Google is obsessed with speed. A tremendous amount of corporate energy is being put into initiatives to speed up the web. Googles Lets make the web…

What do you think? Is speed really a factor when it comes to rankings?

I personally don’t think so. With unique content and link building factors being the bread and butter of “true’ results I find it hard to believe that the load time of a page will have any real effect on the serp’s.

Worried about your load time?

GTmetrix – A New Tool For Google’s Speed Factor
GTmetrix is a free tool that provides in depth information on the speed of pages on your site and what you can do to improve load time.

Sure, page speed plays a role and is important when it comes to the user’s experience but when it comes to displaying relevant search results speed is not a factor.

Post from: Denver SEO - Local Search Enthusiast

Google’s Speed Ranking Factor

Real Time Dance

Greg — Sat, 02 Jan 2010 07:09:26 +0000

In my last post I was excited to share the find of real time results showing up on page one in the serp’s for the term SEO. Well, as usual Google continues to beat and bang all over the machine and the real time scroll box for that keyword is now gone from global search.

But it’s not gone completely. On the same day I also discovered that the real time stream is being displayed inside the search options.

If you’re not aware of Google’s search options you can look at the image below to find the options selector on Google’s search page.

After clicking the show options on the serp’s page select Latest from the sidebar menu

You don’t have a chance to review history like you do with People Browser or the like app but then again it’s all about real-time results in the moment.

Real Time search is going to play a larger role in the search results the engines will be giving us. There are many differing opinions floating around the web on the subject.

How real time search could affect SEO

Google have now started to roll out real time search. Posts from social media sites such as Twitter and Facebook will now appear in the SERPs for certain brand.

Why Real-Time Search Won’t Last

Real-time search is a hot topic right now and many claim that this is proof that social media is for real and here to stay. I agree with it adding additional validation that social media is going mainstream, but I have my doubts that …

Real Time Search Speeds up the News

Early in December Google announced that they will be including real-time news and updates in their web search pages. And soon after Yahoo followed suit. How does this affect the news cycle and PR? As you can see in this short video news …

What do you think…would real time search be of any value to you?

Post from: Denver SEO - Local Search Enthusiast

Real Time Dance

Google Displaying Real Time Results

Greg — Mon, 28 Dec 2009 16:39:13 +0000

Google announced Real Time Search on Dec 7, 2009 but I hadn’t seen any results being displayed…..until today. To my surprise I found real time results being displayed by using the super-broad term SEO.

The results are displayed mid page in a scrolling box.

What does this means?

If you’re looking for information on events as they are happening, you can view content posted in the past few minutes rather than outdated news articles from the past.

“Whether it’s an eyewitness tweet, a breaking news story or a fresh blog post, you can find it on Google right after it’s published on the web,” said Google fellow Amit Singhal in a announced blog post.

Very cool!

Post from: Denver SEO - Local Search Enthusiast

Google Displaying Real Time Results