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David Mihm has done it again and has published Volume 3 of Local Search Ranking Factors. This year David surveyed 34 local search experts to get their opinion on the top factors for ranking high in Google Maps.
The participants were asked to rate the importance of 69 criteria with respect to their influence on rankings in the Google, Bing and Yahoo Local “Universal” search algorithms.
Top positive ranking factors
- General Importance of Claiming Place Page / Local
- Business Address in City of Search
- Associating Place Page with Proper Categories
- Volume of Citations from Major Data Providers + IYP Portals
- General Importance of Off-Page / Off-Listing Criteria
Things that work better than in 2009
- Associating Photos with Your Place Page
- General Importance of Claiming Place Page / Local Listing
- Volume of MyMaps on which Your Business Is Included
- Age of Place Page
- Associating Local Area Code as Primary Place Page Phone Number
The results of this survey are truly invaluable and is well worth the time to read for any business that wants to do well in local search.
