Local Marketing Games

December 14, 2010 – 12:35 pm

Are you tired of the way this thing called internet marketing, with all it’s  supposedly secret algorithm’s along with totally confusing things like LDA, LSI, keyword density works?

Has someone told you that all you need to do is have a website and use social tools like Twitter and Facebook and the money will just roll in?

Local search is huge and getting bigger by the day.  Google’s estimates 40% of traffic is for local products and services. This is huge!

But how can you tap into this?

The “go to guy” for local marketing is the guy ranked #1 for the term – Scott Gallagher has created a video that spins heart felt humor into the confusion that many business owners face with their online marketing.

80% of bricks and mortar business are in desperate need of Internet marketing services.
By Greg | Posted in Internet Marketing | Tagged , , | Comments (1)

Misconceptions, Consolidated SERP’s Shake Up

December 11, 2010 – 6:13 pm

Did you know that 73% of all online activity is related to local content?

As a small business owner competing in your local  market you should be aware that Google now determines the searchers location and provides the local search results regardless of their search query. This action has pushed business listing in Google prominently front and center.

But is this a good thing or a bad thing?

The Pros and Cons of Google’s New Local SERP

With Google’s new local SERP, sites that already perform well in both organic and local search results perform even better. The new consolidated SERP helps push a page’s ranking up a notch or two. A business’s Places page should then be …

Expert Interview on Local Search with Chris Silver Smith

With all of the changes recently rolled by Google in November 2010, It is now more important than ever to pay attention to local search marketing and to have a plan for your local business. I was also thrilled to have the opportunity to …

3 Misconceptions About Google Places & SEO

But, in smaller cities and/or less competitive industries, it was always possible to show up in the 7-pack or 3-pack of local results. That has not changed in the new Google Places. If you do enough searches outside the major cities, …

By Greg | Posted in Google | Tagged , , | Comments (0)

Google Places, Spam, Edits and More

December 6, 2010 – 5:43 pm

If you’re a small business and you want to get to the first page of Google’s results then without a doubt Google Places is the vehicle of choice. This is primarily due to the fact that the good folks at Google , for some reason, have elected to show search results for local business front and center. By this I mean almost an entire page of business listing!

Google Places Search – 8, 9 or More Local Results to a Page

It appears that Google is willing to fill the results page with local Places Search results if they are in fact the most relevant results on a given.

Mobile search makes your Google Places listing more important

You’ve seen the commercials, or perhaps even done it yourself. You’re out and about, suddenly remember you need to pickup flowers for your Mother’s birthday.

Google Places Cracking Down on Spam

Many local businesses, and those involved in local search marketing, have criticized Google for the amount of spam in Google Places (formerly Local Business Listings). Google has addressed these concerns by introducing new Google Places …

Now available with Google Apps: Google Places – Google Small Business

Google Places offers business owners a free and easy way to make sure that potential customers can find their business when searching online at Google.com and in Google Maps, both from desktops and mobile devices…

Google Places Now Verifying “Edits” With Owners

Google is now verifying, when they can, edits made to the Google Maps Places database.

Make sure that your listing is playing by the rules. Learn more about Goolge Places Quality Guidelines for more details on managing your listing.

By Greg | Posted in Google | Tagged , , | Comments (1)